Capability
It writes, sends and stops at the right moment.
Multi-touch email written for your trade, sent from your domain with proper authentication, and paused automatically the moment a prospect replies.
Sequences that land in the inbox, not the promotions tab.
- Touches per prospect
- 4–6
- Target bounce rate
- <0.5%
- Sequence stop on reply
- Immediate
Across three weeks
Auto-cleaned lists
No post-reply automation
What the agent does
Cold email campaigns, in detail.
Five things this capability actually does, and the reason each one matters to a local service company.
Domain authentication and warm-up
SPF, DKIM and DMARC configured properly, then a controlled sending ramp so your domain builds a sending reputation instead of burning one.
Trade-specific sequences
Four to six touches over three weeks, each one written around a real buying trigger in your trade — not a generic "just checking in".
Instant reply detection
The sequence stops the second somebody replies. No automated follow-up lands after a human has already answered.
Real personalisation
The opening line references the actual property, permit or business the agent found. No mail-merge tokens pretending to be research.
Deliverability monitoring
Bounce rates, spam complaints and inbox placement tracked continuously, with automatic list cleaning and sending pauses when reputation dips.
Reply triage
Interested, not now, wrong person, remove me — each reply routed to the correct next action instead of sitting in a shared inbox.
What it replaces
The work you are doing now.
Every capability has to earn its place by taking real work off somebody's desk. Here is what this one takes.
- An email agency charging a retainer for templates
- Bulk blasts from your main domain that wreck its reputation
- The "just following up" email that never gets a reply
- A shared inbox nobody owns
How it runs
The sequence, step by step.
- 01
Set up the sending identity
The agent configures authentication on a sending subdomain of your own domain, so your primary address is never put at risk.
- 02
Draft the sequence
You review and approve every touch before it is scheduled. Nothing is sent that you have not read.
- 03
Ramp and send
Volume ramps on a controlled curve while deliverability is monitored touch by touch.
- 04
Triage replies
Interested replies become booked calls. Not-now replies go into nurture. Remove-me requests are honoured immediately and permanently.
- 05
Iterate on what works
Subject lines and openings are tested against real reply data in your market, and the losers are retired.
What we need from you
- A sending subdomain or permission to create one
- Your approved offer and any claims you cannot make
- The best reply address and who monitors it
Sample dispatch log
- Touch 1 sent · 240 prospects · 61% opened
- Reply received · "what would that cost?" · triaged
- Sequence stopped · Plano, TX · human replied
- Touch 3 sent · Frisco, TX · new permit angle
- Bounce purged · 11 addresses removed
- Deliverability 99.2% · ramp on schedule
Expected outcomes
What this capability is built to produce.
Modelled from the agent's configured throughput for a mid-size metro, not from client results. Your numbers depend on your trade, ticket size and capacity.
4–6
Touches per prospect
Across three weeks
<0.5%
Target bounce rate
Auto-cleaned lists
Immediate
Sequence stop on reply
No post-reply automation
Objections
The pushback this one gets.
Won't this damage my domain reputation?
The agent sends from a separate subdomain with its own reputation, properly authenticated, ramped slowly and paused automatically if metrics slip. Your main domain keeps sending invoices and customer mail untouched.
Is cold email legal?
The agent includes a working opt-out in every message, honours requests immediately and permanently, and keeps records of consent and suppression. Your counsel can review the sequence before launch.
I already get no replies from cold email.
Most cold email fails because it is a generic template sent from a cold domain with no trigger. This is written around a specific event the agent found, sent from an authenticated domain, and stopped the moment someone replies.
Put cold email to work in your market.
Twenty minutes on the phone and we will tell you what this capability would produce in your trade, in your service radius, before you spend anything.