Capability
It starts with the money you already made.
The agent works the contacts you already own — past customers, dead quotes, unanswered web forms — and turns them back into booked jobs before it ever touches a cold list.
There is a quarter-million dollars in your old customer file.
- Reactivation runs before cold outreach
- First 30 days
- De-duplicated and consent-checked
- Every record
- Age at which a quote is revived
- 90+ days
Warmest revenue first
Before a single send
Configurable per trade
What the agent does
Database reactivation, in detail.
Five things this capability actually does, and the reason each one matters to a local service company.
Full file audit
Imports and de-duplicates every CSV, spreadsheet, invoice export and inbox archive you have ever kept, into one clean contact list.
Win-back sequences
Past customers get seasonal service reminders, maintenance offers, upgrade prompts and referral asks — timed to your trade, not to a calendar year.
Dead-quote revival
Every quote older than ninety days gets a fresh, specific reason to talk again, with current pricing and real availability.
Web-form rescue
Every lead that ever filled in a form and never got a callback gets one — often the fastest revenue in the whole build.
Review harvesting
Happy past customers are asked for a review on the platform that actually matters in your trade, at the moment satisfaction is highest.
Consent-safe
Suppression lists and do-not-contact flags are respected, so you never re-contact somebody who asked you not to.
What it replaces
The work you are doing now.
Every capability has to earn its place by taking real work off somebody's desk. Here is what this one takes.
- A database you paid for and never worked
- A reactivation agency charging a percentage of revenue
- The "we should email our old customers" idea that never happened
- Leads that filled in your form and heard nothing back
How it runs
The sequence, step by step.
- 01
Collect everything
You hand over every file you have, however messy. Old CRMs, invoice exports, spreadsheets, inbox archives.
- 02
Clean and segment
Records are de-duplicated, consent-checked and split into past customers, dead quotes, unworked leads and unsubscribed.
- 03
Run the warm campaigns
Win-back, maintenance and revival sequences run first, because they convert at a fraction of the cost of cold outreach.
- 04
Harvest reviews
Satisfied customers are asked for reviews and referrals while the work is still fresh.
- 05
Then go cold
Only once your own database is exhausted does the agent start scraping and dialing strangers.
What we need from you
- Any export of past customers you can produce
- Your old quotes, if you keep them
- Any do-not-contact list you maintain
Sample dispatch log
- File audit complete · 18,240 records · 14,902 unique
- Win-back sent · 2,140 past customers
- Dead quote revived · 611 quotes · 90+ days
- Web form rescued · 38 leads never called
- Review request sent · 96 happy customers
- Reactivation booked · 27 jobs · first 3 weeks
Expected outcomes
What this capability is built to produce.
Modelled from the agent's configured throughput for a mid-size metro, not from client results. Your numbers depend on your trade, ticket size and capacity.
First 30 days
Reactivation runs before cold outreach
Warmest revenue first
Every record
De-duplicated and consent-checked
Before a single send
90+ days
Age at which a quote is revived
Configurable per trade
Objections
The pushback this one gets.
My database is a mess.
Messy is the normal case. Cleaning it is part of the build, and the audit itself usually finds contacts you forgot you had.
Won't I annoy old customers?
The sequences are service-oriented — reminders, maintenance, seasonal timing — and every message carries an opt-out. Most reactivation revenue comes from people who simply forgot to call you back.
How fast does this pay back?
Reactivation is run first precisely because it is the fastest revenue in the build. It is also the least certain, which is why we model it as a range rather than a promise.
Put reactivation to work in your market.
Twenty minutes on the phone and we will tell you what this capability would produce in your trade, in your service radius, before you spend anything.