Industry
First to the door, first to the claim.
Roofing is won in the first seventy-two hours after a storm and in the ninety days after a claim is filed. The agent covers both windows at once, at a volume no canvass crew can match.
Job economics
- Average repair
- $9,200
- Average replacement
- $24,000
- Typical sales cycle
- Same day – 90 days (insurance)
- Decision maker
- Homeowner, HOA, property manager
- Peak demand
- Mar–Jun hail, Sep–Nov storm season
Where the work comes from
How roofers get work today.
The agent does not replace these channels. It works the ones that are starved of attention — and it works them relentlessly.
- Storm canvassing and door knocking
- Insurance adjuster and agent referrals
- Repeat customers and neighbour referrals
- Real estate and property management relationships
- Commercial and HOA contracts
Buying triggers
What the agent hunts for.
Every trade has events that reliably create work. The agent watches for them inside your service radius and opens the conversation while the reason to talk is still fresh.
Hail and wind swaths
Storm tracks are overlaid on your service radius so the agent knows which streets to work before the first canvasser knocks.
Roof age and prior repairs
Build year and repair permits identify roofs that will not survive the next event, regardless of whether it just happened.
Claim and deadline pressure
Insurance deadlines are real and specific. The agent keeps every open claim moving so nothing expires because nobody called back.
Commercial and HOA portfolios
Flat roofs, warranty expiries and reserve studies create planned, budgeted replacement work with long cycles.
The workflow
How the agent runs roofing sales.
Five steps, configured to the way this trade actually sells — the ticket size, the cycle length and the person who signs.
- 01
Overlay the storm
When a cell crosses your market, the agent builds a call list of affected properties within hours and starts dialing before the door knockers mobilise.
- 02
Work the claim cadence
Every open insurance claim gets a scheduled follow-up through adjuster visits, approvals, supplements and final sign-off — the stage where most roofing revenue leaks away.
- 03
Revive unfiled and denied claims
Homeowners who were denied or never filed are contacted again with the specific reason a second look is worth it.
- 04
Cover commercial and HOA
Property managers and HOA boards get a slower sequence tied to their budget and reserve cycle.
- 05
Feed the crews
Booked inspections land on your calendar in geographic batches so you are not driving across the metro for one roof.
Capabilities used
What this looks like for roofers.
Sample dispatch log · roofing
- Storm cell logged · hail swath · 1,840 properties
- Outbound wave 1 · 610 dials · 74 conversations
- Claim 2291 · adjuster visit scheduled · follow-up set
- Denied claim revived · second inspection requested
- HOA board outreach · 4 communities · reserve cycle
- Inspections booked · 19 this week · $438,000 pipeline
Objections
What roofers push back on.
Roofing is a door-knocking business.
Insurance claims take months and the homeowner gets frustrated.
I don't want to look like a storm chaser.
Markets
Where we build for roofers.
Each market page lists the neighbourhoods we build for, with the local demand profile for your trade.
Also
Other trades we build for.
Put the agent to work on roofers.
Twenty minutes on the phone and we will tell you what the agent is modelled to produce in your trade and your service radius, before you spend anything.